It was in 1988 that the athletic shoe company Nike first introduced the highly successful trademark and advertising slogan “JUST DO IT.” The advertising campaign embodied Nike’s sportsmanship image as athletic and innovative and the motivational slogan implied success was attainable to all who would “JUST DO IT!”
So onward we go following the slogan to “JUST DO IT!”
Regardless of your state in life as young or old, single or married, working or retired, we find ourselves without enough time in a day to do all we want to do as well as all we need to do. We often find that at the end of a day, we may have worked hard but haven’t finished everything we set out to do and have not spent enough time with the people we love, enjoy and that matter to us the most! What we usually discover is that we need better balance in our lives… it usually comes down to time management and priorities.
Ralph Keyes, the author of Timelock says, “We’re time warriors who keep huge appointment calendars on the kitchen wall and message pads by every phone to balance our hectic schedules. We buy gadgets that promise to save us time, give up such activities as reading as luxuries from the past, try to do everything just a bit faster and wonder why none of the above seems to ease time’s crushing pressure.”
We get so busy with all we have to do, we rush through things and seem to run out of time and forget to literally stop and enjoy life. We fail to enjoy where we are, who we’re with , where we’re going and the joy of life by “Just doing it!”
So it’s not a matter of “JUST DO IT.” It’s a matter of balancing time, staying in the moment, slowing down and stopping to enjoy today!
As it’s often said, “Time flies, but never forget, you’re the navigator!”… so slow down, enjoy, bring more balance into your life… “JUST DO IT!”
